The year 2021. The beginning of a new era. AIGNER redefines lifestyle. The scenario: luxury means self-realization and individuality. Today's men live free spirits more than ever. Playful and aware, but with poise and charisma. You are role model and anti-hero at the same time. you to copy? Impossible! Get inspired? Absolutely. Because their lifestyle is genuine and honest. The new spirit: its attitude. And it's as personal as his initials. INITIAL. Perfect for the man who lives INITIAL. A modern fougère note that reflects this authentic man who walks his path through life openly. It sweeps you away as soon as you meet it: juicy red grapefruit, ginger and a crispy apple note are the perfect opening for classic, tart floral notes such as sea lavender, Rose Geranium and Iris. Plus hints of patchouli and musk that blend harmoniously with the luxurious wood and resin tones in the base.